Howdy, I'm Sammy and welcome to my creative playground!

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I’m a Melbourne-based Graphic Designer with over 13 years of experience turning bold ideas into thoughtful, beautifully executed brand experiences. I specialise in taking projects from concept to completion—digging into strategy, shaping visual direction, and sweating the details all the way through to delivery.

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My approach is grounded in craft, curiosity, and connection. Whether I’m working on a brand identity, digital campaign, photoshoot, or physical space, I design with intention—balancing visual impact with function and ensuring every touchpoint feels considered and cohesive. I stay close to emerging trends but never chase them, believing the strongest work is fresh, relevant, and built to last.

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Over the years, I’ve collaborated with an incredible mix of global and local brands, including Condé Nast, Gucci, FENDI, The Sporting Globe, Four Pillars Gin, Broadsheet, TGIFridays, the Melbourne Queer Film Festival, and Hommey. My experience spans hospitality, fashion, events, arts, and homewares, helping brands clarify their voice and show up with confidence across digital, print, and in-environment touchpoints.

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Previously, I led creative across award-winning hospitality venues, shaping brand identities, directing photoshoots, launching campaigns, and delivering cohesive visual systems that supported both storytelling and commercial success—including work recognised with two prestigious Chef’s Hats.

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Right now, I’m excited to be exploring my next big opportunity—one where I can bring strategic thinking, hands-on design expertise, and a deep love of brand-building to a team that values creativity, collaboration, and ambition.

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If you think we’d be a good fit, I’d love to hear from you.
Let’s make something great.